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What Fuels the Work at Hursthouse? Jeff Shares His Why

In the latest clip from our behind-the-scenes interview series with former CBS 2 news anchor Brad Edwards, we hear from Jeff True about what’s kept him passionate for over 30 years at Hursthouse.

From the early thrill of seeing a design come to life to the deeper reward of making someone’s day, whether a client or a teammate, Jeff shares what fuels his work now: meaningful connection.

As Jeff puts it, “It’s jet fuel” when a client or team member lights up, feels supported, or simply sees their outdoor dreams coming into focus. That’s the work that matters most.

Let’s turn that idea you’ve been thinking about into something you can step into.